Our Story | Sapori Direct
Sapori Direct was born from a deep appreciation for authentic Sicilian cuisine and a realisation that these extraordinary flavours rarely reach British tables. My decade living and working in Italy allowed me to explore Sicily extensively, developing a particular fondness for the Eastern and South-Eastern regions with their distinctive culinary traditions and remarkable produce.
Sicily’s remarkable landscape — volcanic soil from Mount Etna, Mediterranean climate, and centuries of culinary heritage — creates produce with flavours you simply cannot find elsewhere. Yet traditional distribution channels mean these small-batch treasures rarely make their way to British shores, and when “Sicilian” products do appear, they often lack authenticity.
Brexit has created significant challenges for importing specialist food products, particularly for small producers. Sapori Direct navigates these complexities, working directly with artisan makers to bring their finest creations to British tables.
Dom, Founder, Sapori Direct
Our Philosophy
The Sapori Direct difference:
Direct relationships: We work personally with each producer, understanding their processes, and building relationships built on mutual respect and fair trade.
Authentic quality: We select products that represent the true essence of Sicilian gastronomy—created using traditional methods and premium local ingredients.
Traceability and transparency: Every product tells a story about its origin, producer, and production methods. We share these stories so you can fully appreciate what makes each item special.
With every product we select, we’re not simply importing food — we’re preserving traditions, supporting ethical producers, and bringing you flavours that tell the authentic story of Sicily. We invite you to discover these hidden treasures and experience the difference that genuine Sicilian cuisine can bring to your table.
Meet the Makers
The heart of Sapori Direct lies in the skilled hands of our partner artisans. Each producer brings generations of expertise, a commitment to quality, and deep reverence for Sicilian traditions.