Privacy Policy -

PRIVACY & COOKIE POLICY

Introduction

Sapori Direct Ltd respects your privacy and is committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, and protect your personal information when you visit our website, make purchases, or interact with us in any way.

Please read this policy carefully to understand our practices regarding your personal data.

1. IMPORTANT INFORMATION AND WHO WE ARE

Data Controller

Sapori Direct Ltd is the data controller responsible for your personal data (referred to as “Sapori Direct”, “we”, “us”, or “our” throughout this policy).

Contact Details

If you have any questions about this Privacy & Cookie Policy or our data practices, please contact us:

Email: hello@saporidirect.co.uk Telephone: 07535 990296 Operating hours: 9am to 5pm Monday to Friday Address: Sapori Direct, 4 Castle Road,St. Albans, AL1 5DL

Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.

2. THE DATA WE COLLECT ABOUT YOU

Personal data refers to any information about an individual from which that person can be identified. We may collect, use, and store different kinds of personal data about you, which we have grouped as follows:

When you make a purchase from our online shop or create an account:

Identity Data: first name, last name, username or similar identifier, title
Contact Data: billing address, delivery address, email address, telephone numbers
Financial Data: payment card details (though we do not store complete card information)
Transaction Data: details about payments and products you have purchased
Profile Data: your username and password, purchases, preferences, feedback

When you visit our website:

Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform
Usage Data: information about how you use our website and products

If you subscribe to our marketing communications:

Marketing and Communications Data: your preferences for receiving marketing from us

We do not collect any Special Categories of Personal Data about you (such as details about your race, ethnicity, religious beliefs, health information, etc.).

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you, including:

Direct interactions when you:

Create an account on our website
Place an order
Subscribe to our newsletter
Enter a competition or promotion
Provide feedback or contact us

Automated technologies through:

Cookies and similar tracking technologies when you visit our website
Details of your visits to our website including traffic data and browsing patterns

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

When we need to perform the contract we are about to enter into or have entered into with you
When it is necessary for our legitimate interests (and your interests and rights do not override those interests)
When we need to comply with a legal or regulatory obligation

Purposes for Which We Will Use Your Personal Data

We have set out below a description of the ways we plan to use your personal data:

To register you as a new customer
To process and deliver your order (including managing payments and collecting money owed to us)
To manage our relationship with you (including notifying you about changes to our terms or privacy policy)
To administer and protect our business and website
To deliver relevant content and advertisements to you
To use data analytics to improve our website, products, marketing, and customer relationships
To make suggestions and recommendations to you about goods that may be of interest to you

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

You will receive marketing communications from us only if you have requested information from us or purchased from us and, in each case, you have not opted out of receiving that marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us directly.

Cookies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small text files that are stored on your device when you visit a website.

Types of cookies we use:

Essential cookies: Required for the operation of our website
Analytical/performance cookies: Allow us to recognise and count the number of visitors and see how visitors move around our website
Functionality cookies: Enable our website to remember choices you make
Targeting cookies: Record your visit to our website, the pages you have visited and the links you have followed

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the following categories of third parties:

Service providers who provide IT, system administration, and delivery services
Professional advisers including lawyers, bankers, auditors, and insurers
HM Revenue & Customs, regulators, and other authorities
Delivery and courier companies used to deliver our products

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. In addition, we limit access to your personal data to those employees and third parties who have a business need to know.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Request access to your personal data
Request correction of your personal data
Request erasure of your personal data
Object to processing of your personal data
Request restriction of processing your personal data
Request transfer of your personal data
Right to withdraw consent

If you wish to exercise any of these rights, please contact us using the details provided above.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy & Cookie Policy from time to time. The updated version will be indicated by an updated “Last updated” date and the updated version will be effective as soon as it is accessible.

Last updated: 25/03/2025